Sandrine Devost jewelry, vintage in the foreground

Based in Laval, Bijoux Sandrine Devost offers its customers pieces that highlight vintage elements from the 1930s to the 1980s, while matching our contemporary style. Unique in their genre, they charm with their tone that combines materials, colors, shapes and eras. Instinctive artist, Sandrine Devost propels us into a creative universe that does not stop at the barriers of time or the constraints of today's fashion trends; a universe that only follows its own desires.

The path to business

Living from her art was a certainty for Sandrine Devost. Having diverse interests, the only hitch was that she didn't know which one to follow to make a career out of it. It was during her studies that she determined her tastes and what she wanted to pursue or not. This amalgamation of studies in arts, graphic design, fashion design and illustration allowed the designer to build bases that paved her own way.

It was more precisely during his studies in graphic design that his company was really formed. She was already hoarding vintage pieces and had started converting them into jewelry. After putting these online , the success exceeded the artist's expectations. Indeed, considering the growing demand for her creations, she was forced to increase her production as time passed. Then, at some point, reconciling that production and the rest became impossible. It was at this time that Sandrine Devost chose to devote herself to her jewelry and make it her profession!

Freedom at the heart of creation

Self-taught, the artist keeps a lot of freedom in his creation. She advances by trial and error, letting her instincts guide her. Each creation begins with a spark coming from a new discovery: “I first fell in love with a particular piece. It can be a glass cabochon dating from the 1930s, a marble from the 1970s, a material or a color that makes me vibrate”. Afterwards, inspiration takes over. Sometimes the designer sketches a few sketches, but most of the time she works on the piece until the result coincides with her expectations and the idea she had of her creation.

The style of the jewels obtained is unparalleled since Sandrine Devost does not take conventions into account when she creates. She mixes eras and materials, but above all, she does not follow fashion, she rather follows her tastes. Her jewelry is a reflection of herself and changes over time, depending on the artistic path she wants to take. They are the pure result of his inspiration. Although they can vary according to the wishes of their creator, their style is a constant that the entrepreneur qualifies with accuracy: “Vintage with a current touch, definitely feminine”.

We should not forget to mention that in addition to combining vintage and modernity, the designer also combines various forms. She devotes herself to the creation of asymmetrical earrings! The triggering event for the arrival of the latter among the Sandrine Devost Jewelry collection goes as follows: “Several years ago, I saw some on Emma Watson during a gala on television and the next day I was at my work table trying to swing curls. Playing on balance, these earrings offer various combinations of shapes, lengths, colors and more. By their original appearance, they attract the eye and the demand for them continues to grow. This is why these models are increasingly offered by the artist, since his clientele has a particular interest in these jewels, unique both in style and in the arrangement of their components.

The values ​​animating the designer

The pleasure and love of creation are at the heart of the company. For the artist, these two elements are crucial and constantly guide his work. It is in creation that the entrepreneur prefers to immerse herself. She derives great pleasure from this work and she hopes that it will last forever. That's why she confesses: “I'm hesitant to grow my business too much for fear of becoming a manager and no longer an artist. But it takes a bit of both to move forward and last over time.

On the other hand, the entrepreneur happily adheres to the principle of slow fashion . While the fashion industry constantly launches into frantic productions, the artist wants to take the time to create and produce. She prefers to devote all the necessary work to each piece and takes pleasure in embarking on the creative process without taking into account the deadlines to be met to release new models. The novelties are presented in time and place. No more stress of having to launch a collection for the next season, the artist prefers, for her part, to offer some new products to her clients each month or when the pieces in question are ready.

Finally, Sandrine Devost makes the comfort and safety of her customers priorities. The designer pays particular attention to this, always ensuring the quality of the materials she uses. Vintage pieces, imported from several places in the world, are carefully selected from reliable companies. Brass, a metal she uses frequently, is no exception to these precautions: “The brass comes from North America and I have access to the quality certificate as well as its composition”. In short, the quality of its products is at the center of its concerns and it makes sure to be able to guarantee it at all times.

The future of business

Several projects are germinating in Sandrine Devost's head. As an entrepreneur, in the immediate term, she would like to hire one or two employees to enable her to support production, as well as to expand her commercial activity by adding to her points of sale more locations located in the United States and in Europe. Currently the company's jewelry is available online and in many outlets in Quebec and elsewhere. In the more distant future, the designer would also like to launch into accessories.

Finally, these jewels produced according to the inspiration of their creator are truly charming. Freed from any time limit, they delight the eye with the balance that emanates from them. Their uniqueness makes them collector's items that will add sparkle to any outfit. Available in earrings, rings, necklaces and bracelets, Sandrine Devost Jewels are without any of an impressive quality which testifies to the great creativity of their artist!

I let you discover this company here!

Reviewed by Catherine