Marilou Design, smart fashion

Fashion company based in Quebec, Marilou Design stands out for the style focused on the comfort of the clothes. Its creator, Marie-Lou Boucher, offers us pieces that are both unique and timeless that will go perfectly with all your outfits. Responding to the need for more ethical, intelligent and accessible fashion consumption, the magnificent clothes of Marilou Design are part of the clothing essentials made in Quebec to have in your wardrobe.

The creative instinct

Marie-Lou Boucher has known for a very long time that she wants to own her own clothing line. Even before knowing that the profession of designer or entrepreneur existed, she knew that it was in these fields that she wanted to get involved.

To follow up on this desire to evolve in the world of fashion, the designer carried out a technique in Fashion Design at Collège Notre-Dame-de-Foy. Three months later, she started her business while working as an employee in another company. Brimming with ideas, the designer took the time to develop the path of her business: "I decided to get into the world of fashion, telling myself that by living it and trying on what I liked the most , I was naturally going to trace the path of my company, of my clothing line. In the business world, it boils down to “a market test” !” Gradually, the clothing line carved out a niche for itself and grew.

The designer has been completely dedicated to her business for 4 years now. Proud of her career and of meeting the challenges of local manufacturing, the young woman continues to develop the company with her heart.

The values ​​behind the fabrics

While the worlds of fashion and advertising promote unattainable female body standards, Marilou Design's clothing opposes this false conception of female beauty.

For the designer, the authenticity of the women who wear her clothes is crucial. She wants her clients to feel beautiful and confident when wearing the clothes she designed. When she creates a garment, she wants it to benefit the wearer. Marie-Lou Boucher wants to convey a message of self-confidence and self-acceptance through her clothes. She also denounces the much publicized false image of the female body: "I just want to say that I design pieces to suit each of us, for real life, because we don't don't have to hide behind false standards of life and body image. We must learn to be proud of ourselves and to love each other!”

The designer also adheres to the “ Slow Fashion ” movement, creating durable clothes that everyone can wear for several years. Their timeless style will stand the test of time while retaining their elegance. Versatile, they fit perfectly with any wardrobe and thus reduce clothing consumption. Marilou Design is a company that does not adhere to the vision of the fashion industry and does not release collections every season. Here, we want stylish clothes, but also utilitarian, that women can wear all year round.

The designer is a fan of local handmade: "My business is also based on my local values, which is why I work to offer clothes made in Quebec."

Create, step by step

Behind each Marilou Design garment, there is a process with many steps carried out by the owner herself, helped, as needed, by seamstresses she hires. First, you have to develop an idea, then, subsequently, find the ideal textile . The pattern is then designed and a first model is made. A lot of work is done on this canvas before being able to make a new product out of it: the fall of the garment on the woman, the choice of fabric, the adjustments and finishes, etc.

When the designer is satisfied, she moves on to the next step: grading the new garment into different sizes. The pattern is then cut from the fabric and production begins. Finishing and ironing carried out, a quality control is carried out on each of the pieces to ensure their perfection.

In short, Marilou Design is a company whose clothes correspond to the spirit of the times and charm us both with their style and their usefulness. Both comfortable and stylish, the clothes will make the women who wear them proud. Meticulously crafted by the designer, the pieces of the Marilou Design wardrobe will enhance those they dress, with chic while promoting the principles of authenticity and trust.

You can visit Marilou Design's member page here or shop her clothes online with free shipping in Canada!

Revisited by Ariane Lessard in March 2021